
I'm an end to end designer with 7+ years of experience. Combining research, service design, and systems thinking, I transform data and complexity into products and experiences that create meaningful impact.
Over the past seven years, I've worked across banking, education, and logistics, using customer insights, operational metrics, and business KPIs to shape products and services that deliver meaningful outcomes. At IBM, I designed credit acquisition and Pix payment journeys. Today, at one of Brazil's leading technology companies, I work on customer experience initiatives, including AI powered support solutions and projects focused on reducing operational losses.
My interest in systems extends beyond digital products. For my final university project, I designed a sustainable rubber production ecosystem connecting local communities, industry, and public institutions across Brazil.
I thrive in collaborative and multicultural environments where diverse perspectives lead to better solutions. When I'm not designing, you'll probably find me painting.
Redesigning Loggi's end-to-end support and tracking experience to reduce uncertainty, enable self-service, and decrease operational demand across millions of deliveries.
"Your support leaves much to be desired when we have problems with deliveries."
"Many orders are delayed and there is no detailed tracking. Customers are complaining."
"Delays in deliveries and slow support."
If most of the packages were delivered successfully, we were likely falling short in setting clear expectations and proactively communicating potential inconveniences that could happen along the way.
Check out more about the Continuous Research Project
We put our ideas in a matrix together with engineering and product to understand what we could deliver and what was the impact of each solution.

Four interconnected solutions designed to deflect tickets, empower users, and scale support without scaling headcount.
Led the redesign of Loggi's tracking experience, a high-traffic product with over 1M monthly accesses.
The idea was to create a modular structure usable across different tracking experiences. Reorganise the information giving priority to the delivery information.
These metrics reflect data collected from early 2023 to late 2025. The redesigned tracker launched in 2026 and is therefore not included in these results.
Building a research system that kept the whole tribe aligned, giving non-designers autonomy to find answers and ship better features.
Beyond the daily grind of creating screens and reports, a designer's job has an unspoken responsibility: not just understanding user needs, but making sure the whole team is on the same page about them.
"My role was to outline a continuous research cycle, keep findings consistent across cycles, and measure engagement."
The research cycle brought together four data sources: user interviews, surveys/NPS/CSAT, user analytics, and other tribes, turning them into shared pillars the whole team could act on.
Flexibility was key. A one-size-fits-all approach doesn't work. It was up to the designer to figure out the best timing and format for workshops, meetings, and content. Flexibility became my mantra.
Consistent structure to measure efficiency over time and empower non-designers to find answers.
More reliable results, saved time on data analysis. Used for both moderated and unmoderated sessions.
Gave the product and data teams more autonomy in their investigations across all app features.
A flexible database to be accessible and useful throughout projects, keeping research discoverable for the whole team.
"Over 124% growth in app usage. We ran 5 cycles, and got better at our team fit each time."
The project kept the tribe aligned, helped non-designers find answers faster, and showed that design isn't just about screens, it's about the systems that make good decisions possible.
Designing a biodegradable product rooted in local identity, co-creating with artisans and a rural community in São Paulo to connect rubber production, biodiversity, and tourism.
This project was nominated for the University of São Paulo Symposium and funded by the federal Paulo Gustavo Law.
While finishing university, I realized I wanted to explore sustainability in design. I decided to start small: a scientific initiation project on people's perception of sustainable materials, using Brazilian natural rubber as an example.
"What started as a curiosity turned into a full-blown project: a proposal for a natural rubber production chain that preserved biodiversity."
São Paulo is responsible for 99% of Brazil's rubber production. I spent months in the territory, experimenting with rubber, interviewing artisans and tourism officials, developing prototypes.
The challenge was choosing the right direction. I knew the product had to resonate with the local community and align with their identity.
During a co-creation workshop with local artisans, participants kept bringing up the rural paleontology museum, its activities, the kids who visited, the rubber-themed drawings they made. The museum was the city's identity.
"There was no single 'right' product, just solutions that aligned better with the community's goals and biodiversity."
A restructured production chain that brought artisans, tourism and producers into the same loop, turning rubber into a biodiversity asset rather than a commodity.
"Co-creation gives you stories far richer than anything a solo interview can."
Building a product is about building relationships and understanding the nuances of the local context. The workshops weren't just design sessions, they were acts of listening.